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Nobody likes a bump, especially
editors
The word “bump” has a deservingly bad rap. After
all, nobody likes to get bumped off, from a flight, or in the
shoulder when you’re waiting in a concession stand line
at a sporting event. The mustard stain still hasn’t come
out of my lucky Miami Dolphins sweatshirt — rotten Jets
fan.
We’ve all heard of a nasty bump in the road, or speed bump,
right? For me it’s more like bump in the driveway. It’s
when my daughter leaves her tricycle behind the minivan,
so when we’re getting ready to go on a trip we back over
it on the way out of the garage.
This, of course, plays well into the popular, yet scary, bump
in the night when my daughter awakes suddenly in the middle
of the night, releasing a horrible scream the second her mind
replays
the scene of her smashed tricycle. She then falls out of bed,
bumping, but what else, her noggin’.
If she could only sleep like a bump on a log — peacefully
and past 5 a.m. — then my wife and I would be better rested
and maybe in a better mood in the morning. And maybe the word “bump” would
have a better reputation than that of something that displaces,
interrupts or jolts something else out of place or permanently
out of order.
At least it would in the Kissman house. But, no. The word
bump is bad, through and through. No word that starts with
a “b” and
ends with a “p” is good. Don’t believe me?
Think about it: burp, beep, blowup, blimp and bullwhip don’t
exactly have the best intentions by definition.
Just try saying bump, out loud and as fast as you can: Bump,
bump, bump. It even sounds bad. Reminds me of the 1983 Mercury
Zephyr I drove in college. “Here comes Kissman,” everyone
would say as my car chugged, puffed and bumped, bumped, bumped
down the road.
In the graphic design, layout world of magazines, a bump
occurs when an advertisement is inadvertently nudged into
the text,
bumping usually the
last three or four words of a story off the page. If this
happened in a murder mystery, no one would ever know who
the killer
was, and in the case of
Michigan REALTOR®, readers can’t figure out how
the story ends.
The trick, of course, is to catch these bumps when they happen,
in the proof stage, before the magazine is sent to the printer.
This is no easy task. We have several proofreaders scrutinize
the magazine, making sure the content is accurate and stories
complete, but every now and then, the bump happens and staff
has to scramble around to answer the request of readers for
the end of the stories.
So, in order, I’ll finish them here. Please keep in mind:
these are usually just one or two words and usually don’t
affect the overall thrust of the story, but more or
less annoy anyone who actually takes the time to read it.
And here are the ends of the stories that have been bumped … “for
goodness sake.” And, “… Tim, please give it
a rest.”
So that’s it. That and the magazine will now feature ending
characters on every story so that we, and you, know that it is
complete. So if you don’t see a H at the end of a story,
know that a bump
occurred.
Hopefully, we’ll rid ourselves of the nasty bumps and
deal with other, important matters, like selling properties,
repairing
tricycles, removing mustard stains, sleep and ending stories
on the correct word. If the story is about our great members,
like it usually is, then it will definitely end on a positive
note, too.
Keep on reading! |
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