Before
getting your home ready for selling, always consult a REALTOR®. Each
property is different and the following story should be used as a guideline
to get you ready for prepping your
property.
When painting your home for resale, choosing the right colors
can make a huge difference in your paycheck at closing. For instance,
did you know that the exterior color of houses selling most quickly
is a certain shade of yellow, but that choosing the wrong shade of
yellow can kill a sale?
You'll find many brochures in paint stores, showing various combinations
of exterior paint colors. But most people don't realize that most
of those combinations actually include three colors, and not just
two. Limiting your exterior paint scheme to just two colors also
limits your income potential.
For a fast sale, think fun colors and go for a third, or even a
fourth, exterior color. Think "Disneyland Main Street," where
every shop is painted in glorious multi-colors. Adding more colors
will also add definition to the various architectural details of
your home. Use gloss or semi-gloss paint on wood trim.
The psychology of exterior colors
When choosing exterior colors, take the sales price of your home
into account. Certain colors, especially muted, complex shades, attract
wealthy or highly-educated buyers, whereas buyers with less income
or less education generally prefer simpler colors. A complex color
contains tints of gray or brown, and usually requires more than one
word to describe, such as "sage green," as opposed to "green."
On the other hand, simple colors are straightforward and pure. Generally,
houses in the lower price range sell faster and for higher prices
when painted in simple colors like yellow or tan, accented by white,
blue, or green trim.
The psychology of interior colors
Using colored, rather than bland, white walls will increase your
profit potential. Lynette Jennings tested the perception of room
size and color, and discovered that a room painted white appeared
only appeared larger to a few people when compared to an identical
room painted in color — and the perceived difference was only
about six inches! Most people also look better when surrounded by
color, and feel happier, and since buyers pick houses that make them
feel happy, that knowledge can put dollars in your pocket at closing!
Entryways should bring the exterior colors into the house. Repeating
shades of the exterior throughout your home will make the entire
home seem to be in harmony. Living and family rooms painted in a
slightly lighter shade of the exterior color will ensure that you've
picked a color your buyers like, because if they didn't like your
exterior colors, they wouldn't have bothered to look inside. If they
loved the exterior colors, they'll love the interior, too.
When choosing interior colors, consider the use of each room. For
instance, kitchen and dining areas that are painted in “food
colors,” such as coffee browns, celery greens, and scrambled
egg yellows, feel natural.
Since, deeper shades of color imply intimacy and serenity, I like
to paint master bedrooms a medium shade of green or blue for warm
selling seasons, and rouge red for cooler weather. Other bedrooms
can be painted in creamy tones of green, blue, or a pale shell pink.
(See the chapter on the Psychology of Color in my book "Joy
to the Home: Secrets of Interior Design Psychology" for further
information.)
Selling season
Always consider your selling season (the time of year you'll be
marketing your home) and climate when choosing colors. Estimate the
amount of time you'll need to get your home ready for sale, and then
add on extra days for unexpected delays. Use cool colors, such as
blues, greens, and grays, to sell during spring and summer, and warm
colors, such as yellows, reds, and maroons, when selling in the fall
and winter.
Color intensity
My husband and I usually use lighter colors when painting the exteriors
of our investment dollhouses, because it makes them appear larger.
On the other hand, our cabin in the woods looks richer when painted
a darker color. When we decided to have it painted, I considered
the usual cabin colors of dark brown and barn red, but fell in love
with Olympic’s gorgeous "Gooseberry" plum color.
When getting ready to paint your house, look at the colors of neighboring
houses and choose colors that harmonize, yet stand out from the crowd.
Colors that clash badly with other houses will detract from the overall
neighborhood.
At the beginning of the article, I told you that homes with yellow
exteriors sell the quickest. But which shade of yellow sells best?
First, the yellows to avoid: yellows with green undertones look sickly
to most buyers, and yellows with orange undertones give buyers an
impression of cheapness.
The best-selling yellow exterior color is actually a pale, sunny
yellow, especially when complimented with one or more carefully chosen
accent colors. For instance, a semi-gloss white trim will give your
home a clean and fresh look, and adding a third color, such as green,
can make your home even more attractive to prospective buyers.
Colors affect human beings in many ways, and by using the principles
of Color Psychology, you can make your home stand out from the competition,
sell more quickly, and at a higher price.
